Why TikTok Marketing?
For those confused and unappreciative of teenage humour, it might take us some time to understand the nuances and attractiveness of TikTok as a social media platform, let alone a marketing platform.
TikTok has a ‘young’ user base. However, it is starting to attract a wide range of people. As of 2020, nearly 38% of TikTok’s users within the US are above 30.
TikTok marketing is still fairly new and unexplored. Hence, the low competitiveness of this channel provides business owners with an opportunity to raise brand awareness at a rapid rate, and at an affordable cost.
How Does TikTok Marketing Works?
To first understand how TikTok marketing works, we first have to understand the usual content on TikTok.
While the content is only limited by your creativity, TikTok favours videos with edited effects and music in the background. It has plenty of in-application tools to help users give their videos a brand and personality.
TikTok engages its users by letting users scroll through their feeds and interact with videos through likes, comments and shares. The latter of which is important, as it allows this media platform to be integrated with other social media platforms such as Facebook & Instagram.
Engagement figures on TikTok can be very rewarding, due to the virality of the platform. TikTok is also very skilful in pushing its users content, keeping the users on its app with its crafty algorithm.
Create TikTok Videos For Your Business
See TikTok as an Opportunity to Engage with Your Audience and More
Short videos are higher in demand than ever before. The digital demographic now prefers bite-sized content. On TikTok, you have a mere sixty seconds to showcase your business and brand.
This places a huge challenge on the videography and editing skills of the content creator, when it comes to marketing and promotion.
To keep your target audience engaged through story-telling and informative fast-paced videos, businesses can consider pivoting their digital marketing strategy to include TikTok.
TikTok as a platform favours industries that are looking to showcase their portfolio to the world, through fancy videos and catchy background music.
This may include F&B establishments such as café & restaurants, and interior design companies. Home services companies can also penetrate into this realm of content by introducing a popular genre of content that is easily viral on TikTok – life hacks and cheats.
TikTok Marketing in Singapore: How Effective Can It Be?
The bullseye when it comes to TikTok marketing depends on your content strategy. Interactive and personalised content can help you achieve a wider reach.
Hence, VIAMedia has centered our content production & strategy with the following guiding principles.
We provide consultations and discussion services to help suggest and discuss your company’s branding & content strategy.
With a growing user base in a relatively new and unexplored marketing platform, we believe that TikTok marketing can help you in growing your business.
VIAMedia – Your Trusted Digital Marketing Agency - TikTok Marketing Prices
Our rates are as follows:
In addition to content creation on TikTok, we also provide standalone videography and photography services, as well as video editing services.
For more information, contact us for a personal quote.