Scaling Your Business With Videography

Experiencing and reliving past times is the most beautiful moment of your life. Capturing dynamic content is much more compelling than a whole bunch of photos. Videos have become the most viral and engaging content on the Internet today. 

A professional videographer has the power to transform an event into forever video content. Whether you are an individual or business, videography holds great importance in your lives to capture the unforgettable moments of the special day.

For business, a professional videographer can help you in branding your products, documentation of inspiring speeches of guests, and creating videos for promotion and distribution. 

If you want more attention for your company, photography is not enough. You need skilled videographers for a big public event to attract more eyes and ears. 

Importance of Videos in Business 

Reach out to more people

Singapore has a limited space and a high population density, so organizing an event for a whole of them is a daunting task. Not everyone can attend your event and you are sure to miss out on many of the loyal and target customers. One way you can solve this issue is to video or livestream the event.

Scale-up your business

One interesting fact about videos is that they account for more than seventy percent of the web traffic which makes it quite influential in business expansion.

Hiring a professional media agency in Singapore for filming corporate events shows your dedication towards your organization and everything you do to scale it up to new heights of success. 

Better communication

Professionally shot, filmed and edited video content provides superior quality to reflect your company. It allows your organization to communicate with your partners, clients, and customers about your business, services, and products. Videography is an extremely impactful tool to announce and promote your new ventures. 

Story of your business

It’s simply not just about recording the event. Getting your corporate meets shot offers you a great chance to tell your potential audience a story about your business, the establishment of your company, behind the scenes tale, importance of the event, and also reflect the reputation of your company. 

Long-lasting impression

Videos serve as a reference for your business or company. You can make your events last forever with the help of videos and posting them on various social media networks such as YouTube, Facebook, and Instagram. With smartly made high-quality videos you can make turn your live events into great memorable moments. 

So, videography is an awesome way for brand awareness making people know and excited about what all you do. 

Importance of Professional Videographer

Now the question arises – whom to contact for covering the event? 

If you are searching for the quality event videography services in Singapore, it’s always worth investing in a professional and skilled videographer. 

Here are a few points on appointing a professional videographer.

Publicize your event

Imagine how disappointing it will be to attend a corporate gathering only to find a few people turning up. Building up the necessary hype for your event is therefore a must! 

A skilled videographer can help you build excitement among the audience by filming the initial programs of the event. Behind the scene video clips can come quite handy in building the promotional short films. Companies always have a human side to them making it more relatable and reachable to the common people. 

Teasers of your event encourage people to get excited about the whole event and pre-order tickets for the same. It’s the best way to make people aware and inform about the details of the events. Making a high-quality relevant video with a focused message of the gathering is crucial which can be done with the help of experienced professional videographers.  

Good storytellers

Although you can have all the video content you want by yourself over phones, if it’s of poor quality and puzzled up, it’s simply of no use. 

Everybody loves stories and the best way to get more attention to your company events. Professional videographers help you in brand building through narrations and stories.

It’s a means to strengthen the message of your company into the mind of the potential audience. Videographers have the immense talent and experience to capture important moments of your event and weave them into a beautiful heart touching stories. 

With special moments and narrations, people will start associating with your brand. Besides your brand becoming more noticeable, branded videos will also help you in attracting your future partners. It will become difficult for companies to complementing your business to ignore it. 

Knowledge of editing 

A jumbled up hundreds of video clips of your event would be absolute of no use to your company. It will be as good as nothing. 

Filming your event is actually much more than just shooting. It is to know exactly how to cut the unnecessary portion of the event, adding apt music in the background, adding special effects and graphics, mixing of the sound, keeping the important speeches, and highlighting the main parts.

Here comes the expertise of a professional videographer who makes your company shine out without appearing over-hyped. 

Knowing the essence of the event, the background of the company and most importantly having the knowledge of tools and technology to put all together is the forte of a skilled professional only.

Editing is the most important part which has the power to make your audience excited about your business or can break your clientele. 

Creative mind

During a videoshoot, there are lots of moving parts. However, having the “perfect” stunning shot is way harder than it seems, and usually only achievable by a skilled videographer.

The shots have to be uniquely creative to make a long-lasting impression in the minds of the people and invoke a feeling of relatedness. This is only possible with the creative use of the camera.

Professional videographers may use the specialized lens, mounting camera in an interesting spot, a different angle of shooting or handheld shakiness to get the audience to remember the event and enhance brand awareness. 

It is highly advised to seek a skilled videographer in Singapore who has knowledge of the latest techniques and tools to enhance your corporate video. Having a dedicated media agency in Singapore provides superior quality videography as well as photography services for corporate events. 

Smartly uses old footage to create new

Executing a successful video campaign is a daunting task that involves investment as well as energy. You will usually end up with a huge amount of raw footage data which will be a waste if not used as highlights for future events.

A smart videographer will have the knowledge and talent to make the best use of the raw footage to create a video that refreshes the event in the minds of the people. For instance, if you are planning a launch party for the public, with old footage, you can remind them of previous gatherings with the best of the highlights. 


End of the day, what you will remember about a particular event will usually be those that are being recorded. That said, you’ll want it to be recorded in a professional, beautiful form, and it can only be possible if shot by a professional videographer.

While hiring the videography services in Singapore, consider the aim of event and video along with its place and time for distribution. Make sure to let your videographer know what you want so that they can plan and align accordingly.

If your goal is to create a film for your brand awareness, promotion, documenting a gathering, shooting a speaker, creating a performance portfolio, or launching a new venture, hiring a professional videography service will be the best choice for you. 


VIA Media is a full-fledge digital agency in Singapore. Check out our range of digital services available today, as such:

Talk to us today for a free consultation with regards to your video needs.

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