Have you thought of using professional interior photography for marketing your business?
Today, the business world is becoming increasingly dynamic and competitive, and this is especially true for players in the real estate industry.
Players in the real estate field have been using content that are highly visual to grab the attention of their customers, as evident in platform like Qanvast, Homerenoguru and Propertyguru.
Professional photography services has proven time and time again to help create a strong first impression on your clients, and this can prove to be a valuable asset for your business.
These high-quality pictures can be used in all your marketing materials, including brochures, online listings, email blasts, and many more. Hiring professionals for this task will help you in meeting your marketing and sale needs and expediting the success of your business.
It is crucial to create a remarkable brand to thrive in the real estate and interior design industry, and this task isn’t easy, as it requires enduring commitment. You have to put additional efforts to make your brand exceptional with the myriad of companies running today.
Professional interior photographers, with their skills and expertise in delivering noteworthy work, can help in achieving this goal. Hiring an interior photographer is a wise investment as these professionals can help in the growth of the business in several ways.
This article will help you to understand why and how you should hire professional interior photography by explaining:
- Benefits of professional photography
- Hiring a professional service vs. DIY
- Things to look out for in a professional photographer
High-Quality Photography Makes a Lasting First Impression
It is a universally understood that you’ll never get a second chance to make a first good impression. This is especially true in the case of visual marketing.
Before purchasing a property, prospective customers tend to search for the different options available online. Platforms such as 99.co and Houzz for example use highly visual content to grab online customers attention.
Therefore, it is crucial that your prospects react positively to your listing. Considering that you are a user, and you came across an outdated website or a listing with low-quality pictures, your first reaction would be to skip to something better which can paint a real image in your mind about actually living in that space.
To make your interior design of your property look intriguing, and to make a notable impression on the potential clients, high-quality pictures are crucial. Therefore, it becomes inevitable to invest in interior photography.
The work of these professionals can do wonders for the business and can help in creating a brand image that explicitly speaks about its qualities and values.
It is logical for customers to feel that better quality pictures signify better quality products and services. Using photos that highlight their peculiar qualities can help in forming a noteworthy impression on potential customers and can also help in converting them into paying ones.
Striking Photography Impresses Potential Clients
The photos on an interior design or architecture firm website determines whether the potential customers will pick you over other companies. Think about it – how often will you pick a firm with pixelated or blurry portfolio over one with high quality?
In real life, better the interior photography pictures, the higher the chance of attracting more users.
On average, buyers spend approximately 60 percent of their time looking at the listing photos on an interior design or real estate firms website. A website that uses high-quality images generates relatively more leads than a website that uses pixilated or blurred images.
Engaging the services of an interior photography service in Singapore can help you stand out amongst the competition – from color editing, the perfect angle to shoot a home, having a professional’s help can definitely attract more customers.
Professional Photos will Impress Current Clients
Retaining and impressing current clients and customers can sometimes be more important than attracting new ones. Potential customers hold benefits for a business in future stages; however, a company has to ensure present survival along with earning adequate profits for smooth operations.
Current clients of the business help in securing this aspect by doing regular business with the company or sending referrals to it over time.
Proud and satisfied clients boast about the services they have availed and recommend it to their friends and family who seek them. Having a good word of mouth and high quality pictures on your site can greatly increase the chances of you closing the sale.
Your Property will get More Views and Shares
Better quality pictures help in captivating potential buyers, and they are more likely to click on the listing because of higher visual interest.
This is the very reason why platforms stated above do so well. Human beings highly reliant on sight and nice pictures can often grab our attention very easily.
Interior photographers have the required proficiency and expertise to create pictures that perfectly represent a design. They ensure every aspect of their subjects and photos are artistically pleasing and explicitly highlight the best and unique details of a design.
Such pictures enhance the engagement of users and attract more traffic to your website, which can be helpful in success and growth.
Hiring an Interior Photographer vs. Doing it Yourself
The skills and knowledge that interior photographers have can take years to master. That is a lot of time, and real estate professionals don’t have much.
Anyone can occasionally capture a decent photo, but “occasionally” and “decent” aren’t reliable enough to gamble with the reputation of the design or real estate industry.
Non-professionals don’t have to deal with capture timing, skills, and equipment that a professional photographer has to master. Because of this, the work of these skilled people is unparalleled from the inexperienced ones.
Professional photographers have extensive knowledge of:
- Planning exposure of every side of the structure and interiors according to time of the day and angle of the sun.
- Camera positioning, depth, exposure, etc.
- Using proper lighting in the interior with and without flash to improve color and reduce glare in the pictures.
- Processing high-quality pictures: even a single high-end photo can take an hour or more along with years of Photoshop experience to produce a superior quality image.
Things To Look For When Hiring An Interior Photographers
Requisites for becoming a top professional photographer are more than just owning an expensive camera. A good photographer must not only have the best equipment, but he should also be an expert in his craft.
Every photography discipline (portrait, sports, and real estate) has distinct rules and skill set. Therefore, people dealing in real estate business should hire a media agency in Singapore that has photographers who specialize in architectural and real estate photography. These dedicated specialists are familiar with:
- The right camera positions and angles
- How to ensure there is no reflection or glare on glass surfaces
- Creative tips and tricks to make a property look at its best
Simply put: A real estate manager knows how to sell a property, an interior designer can sell the vision of a customer’s dream home, and the right photography service snapping the perfect pictures can expedite the sales process.
Tips for Choosing the Right Photography Service
Architectural and Real Estate Photographers
Most of the real estate photographers deal with a high volume of work, and they will generally get the job done quicker and cheaper, with low-quality photos. Architectural photographers have a higher price quotient, but they spend extensive time and effort in delivering the work per the expectations.
Gather Quotations from Different Photographers
If you are going to spend a considerable amount on hiring an interior photography service, it is wise to get multiple bids. Make a budget and employ the service that matches it and provides high-quality images.
Ask for Portfolio and Experience
It is wise to ask a photographer about his previous work and experience that he has before entrusting him with the responsibility of meeting your high expectations.
Conclusion
With a myriad of benefits that professional photography offers, a business in the real estate industry can easily thrive and succeed. Therefore, it is crucial to hire them to keep your edge over the competitors.
Running a business efficiently is all about making smart investments that generate high and long-term dividends. Expenditure on resources that don’t reap any benefits can dent the earnings of the business.
Hiring professional photography services can be a wise investment, especially in the design or real estate industry. Prime quality photos generated by these photographers can be used for several purposes:
- used as a marketing tools
- using precise images on the right pages of the website can attract a wider audience.
- good quality photos symbolize the good reputation of business and legitimacy.
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