Having a dynamic content is much more compelling than a whole bunch of photos. With major sharing platforms such as Tiktok, Facebook and Instagram springing up, videos have become the most viral and engaging content on the Internet today.
Whether you are an individual or a business, videos can be used for different purposes. It can be used for:
- showing others your best portfolio
- capturing the brand identity of your business, establish authority or thought leadership
- portraying and signaling the type of business the company stand for to potential customers
- events or educational videos to educate potential customers
Before engaging a videography service, consider the aim of video along with its place and time for distribution.
If your goal is to create a film for your brand awareness, promotion, documenting a gathering, shooting a speaker, creating a performance portfolio, or launching a new venture, hiring a professional videography service is the best choice for you.
Importance of Videos in Businesses
- Reach out to more people
While organizing events can be a great way to engage potential customers and reignite cold leads, not everyone can attend such events due to time constraints.
Instead of losing out on potential customers, you can video or livestream certain events and then broadcast it as an advertising tool.
The video taken can be used for Instagram or Facebook promotion, or use for educational purposes, depending on the type of video shot.
- Scale-up your business
Videos are increasingly more viral, as evident from platforms showing videos more often now (think Facebook, Instagram) and Youtube becoming the second biggest search engine, right behind Google.
Having a video presence is increasingly becoming a necessity rather than a fancy way of marketing. Hiring a professional media agency in Singapore for filming corporate events shows your dedication towards your organization and everything you do to scale it up to new heights of success.
- Better communication
Professionally shot and edited video content that are of superior quality signals the brand quality and allows your organization to communicate with your partners, clients, and customers about your business, services, and products. Videography can also be an impactful tool to announce and promote your new ventures.
- Story of your business
You can also use videos as a tool to tell your potential audience the story of your business.
A few common examples are videos that tell about the establishment of a company, the quality of service or product (behind the scenes), Corporate Social Responsibilities (CSR) and educating customers about superior manufacturing process.
- Long-lasting impression
Videos serve as a reference for your business or company. With the help of videos and posting them on various social media networks such as YouTube, Facebook, and Instagram, these videos can be used over and over to help build a lasting impression over the years.
Importance of Professional Videographer
Now we know how videos can benefit your business, let’s discuss about how videographers can help you on your path to create quality content videos:
- A Professional Videographer can Publicize your Event
A skilled videographer can help you build excitement among the audience by filming the initial programs of the event. Behind the scene video clips can come handy in building promotional short films.
Teasers of your event encourage people to get excited about the whole event and pre-order tickets for the same. It’s the best way to make people aware and inform about the details of the events. Making a high-quality relevant video with a focused message of the gathering is crucial, which can be done with the help of experienced professional videographers.
- A Professional Videographer is a Good Storyteller
Although you can have all the video content you want by yourself over phones, if it is of poor quality and puzzled up, it is simply of no use.
Everybody loves stories, and having one is the best way to get more attention to your company events. Professional videographers help you in brand building through narrations and stories. It’s a means to strengthen the message of your company into the mind of the potential audience. Videographers have immense talent and experience to capture important moments of your event and weave them into beautiful heart touching stories.
With special moments and narrations, people will start associating with your brand. Besides your brand becoming more noticeable, branded videos will also help you in attracting your future partners. It will become difficult for companies complementary your business to ignore it.
- A Professional Videographer Possess Great Knowledge of Editing
A jumbled up hundreds of video clips of your event would be absolute of no use to your company. It will be as good as nothing.
Filming your event is much more than just shooting! It is to know exactly how to cut the unnecessary portion of the event, adding apt music in the background, adding special effects and graphics, mixing of the sound, keeping the important speeches, and highlighting the main parts. Here comes the expertise of a professional videographer who makes your company shine out without appearing over-hyped.
Knowing the essence of the event, the background of the company, and most importantly, knowledge of tools and technology to put all together is the forte of a skilled professional. Editing is the most important part which has the power to make your audience excited about your business or can break your clientele.
- A Professional Videographer has Creative Mind
While shooting a video, there are a lot of moving parts, but what all to take care of for a stunning shot is well known by a skilled videographer only.
The shots have to be uniquely creative to make a long-lasting impression in the minds of the people and invoke a feeling of relatedness, and it is possible only with the creative use of the camera. Professional videographers use specialized lenses, mounting cameras in interesting spots, a different angle of shooting, or handheld shakiness to get the audience to remember the event and enhance brand awareness.
- A Professional Videographer Smartly Uses Old Footage to Create New
Executing a successful video campaign is a daunting task that involves investment as well as energy. You will end up having huge raw footage data with yourself, which will be a waste if not used as highlights for future events. The past call-backs can trigger a positive feeling of your customers for your company.
Who can be the best for this task other than the event videographer who collaborated with you in the past?
Professionals providing videography services in Singapore have the knowledge and talent to make the best use of the raw footage to create a video that refreshes the event in the minds of the people. For instance, you are planning a launch party for the public, with old footage, you can remind them of previous gatherings with the best of the highlights.
Although it is always fun to collect video shot by host and attendees, you always want a stunning product for your brand and company with high caliber, represented beautifully to influence people. It is possible only if shot by a professional videography agency.